Marketing strategy is crucial for any business for various reasons:
1
Defining aims: it helps define short- and long-term commercial goals, as well as the means to achieve them.
2
Identifying the target audience: it allows to identify and understand the company’s target audience, which helps adapt products, services and messages to their needs and preferences.
3
Differentiating yourself : it helps differentiate the company from its competitors, highlighting its advantages and strengths.
4
Efficiently allocating resources: it determines how to efficiently distribute resources, whether in terms of marketing budget, personnel or time, in order to obtain the best possible return on investment.
5
Building brand awareness: it contributes to create a strong and recognizable brand identity, which promotes customer loyalty and positive brand perception.
6
Generating sales and income: it helps create efficient marketing campaigns and strategies that convert potential customers into customers, thereby boosting company sales and profits.