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strategy & MARKETING

hy is marketing strategy

so important?

 Marketing strategy is crucial for any business for various reasons:

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1

Defining aims: it helps define short- and long-term commercial goals, as well as the means to achieve them.

2

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Identifying the target audience: it allows to identify and understand the company’s target audience, which helps adapt products, services and messages to their needs and preferences.

3

Differentiating yourself : it helps differentiate the company from its competitors, highlighting its advantages and strengths.

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4

Efficiently allocating resources: it determines how to efficiently distribute resources, whether in terms of marketing budget, personnel or time, in order to obtain the best possible return on investment.

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5

Building brand awareness: it contributes to create a strong and recognizable brand identity, which promotes customer loyalty and positive brand perception.

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6

Generating sales and income: it helps create efficient marketing campaigns and strategies that convert potential customers into customers, thereby boosting company sales and profits.

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